It shows practical steps necessary to get to the desired destination. A roadmap describes a destination in terms of goals, timelines and intermediate stops on the way. Strategic roadmapping assumes that different departments and individuals in the organization possess vital information for strategic decision making. Sound decisions require timely and relevant information. Strategic decision making is the main factor determining firm success. Roadmapping acts as a focusing device that marshals efforts toward achieving important goals. They are an effective communication tool for managers, and link strategic initiatives with business plans. Strategic roadmaps are a common approach to planning. It is a visual representation that organizes and presents important information related to future plans. A strategic roadmap is a time-based plan that defines where a business is, where it wants to go, and how to get it there.
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